RESEARCH AND PLANNING: Film Production Logo

Every film production company has a logo. It is displayed before the opening credits of a movie, usually accompanied by the production company's own theme music. We decided on the name 'Sync Productions' as 'sync' is an abbreviation of the word 'synchronise', and synchronise means actions occurring simultaneously. More recently, the word synchronise has meant the connection of one electronic device to another. For example, the connection between a mobile phone and a laptop. This is where our slogan 'Are you connected?' comes into context. We thought this slogan would catch the eyes of the audience and help them become engaged in what we have to offer. By having a slogan in the form of a question we are grabbing the attention of the audience by making them think about what they are being asked. This will develop their interest in the production company, and this should hopefully develop their desire to watch our productions.

The logo was created through the use of Microsoft Word and Adobe Photoshop.